The Over-the-Air (OTA) TV Network Get TV is Undergoing a Major Transformation: A New Name and Branding
Get TV, the Sony-owned digital multicast network, is set to undergo a significant transformation, with a new name and branding. The network, which has been a staple for classic film and TV series enthusiasts, is now being rebranded as 'Great Entertainment Television'. This change comes as the network aims to expand its appeal and reach a broader audience in a highly competitive media landscape.
The new name, 'Great Entertainment Television', is a backronym that reflects the network's evolution from a movie-centric outlet to a diverse provider of nostalgic programming. The rebranding also includes a new logo and branding updates on streaming platforms, signaling a shift in the network's direction. While the core lineup remains intact for now, this move could indicate further adjustments to attract younger viewers or expand distribution deals.
Get TV's history dates back to April 22, 2013, when it was founded by Sony Pictures Television as a venture to capitalize on the growing popularity of digital multicast networks. It officially launched on February 3, 2014, focusing on classic Hollywood movies from the 1930s to the 1960s, drawing from Sony's extensive film library. The network debuted as a digital subchannel on Univision Television Group-owned stations, reaching approximately 44% of U.S. households at launch.
In its early years, Get TV emphasized timeless cinema, showcasing stars like Frank Sinatra and films such as 'From Here to Eternity'. The programming aimed to evoke the glamour of Hollywood's golden age, with a heavy rotation of black-and-white classics and Technicolor epics. However, by 2016, the network began to diversify its offerings, shifting to a general entertainment format that included a mix of classic TV series alongside feature films, particularly those released after 1960.
Over time, Get TV expanded its reach through distribution agreements with broadcasters like Media General, adding the network to over-the-air and local cable in 20 markets starting in February 2016. By then, it was available in 87 markets, including major metropolitan areas. The network also secured carriage on satellite providers like Dish Network in late 2015, further boosting its visibility.
In recent years, the programming has continued to evolve, moving away from its heavy emphasis on Westerns in favor of detective and comedy-dramas. Shows like 'Monk' and 'Psych' have become staples, with 'Monk' joining the lineup in September of a previous year and 'Psych' following suit more recently. As of early 2026, 'Psych' airs weeknights at 9 p.m. ET, while 'Monk' has shifted to an earlier slot from 6 p.m. to 9 p.m. weekdays. This adjustment reflects a broader trend toward lighter, character-driven series that appeal to a wide audience.
The rebranding to 'Great Entertainment Television' began appearing in listings without fanfare, echoing a similar quiet update in 2023 when the network adopted the 'get.' stylization and introduced the backronym. The old logo, featuring an orange 'get' and black 'TV', has been replaced by a sleeker design with 'Get.' in white and an orange dot, underscoring the 'Great Entertainment Television' tagline.
This transformation comes at a pivotal moment for the network, as digital subchannels compete for audience attention in a fragmented media landscape. The change in name and branding is a strategic move to position Get TV for continued success and relevance in the ever-evolving entertainment industry.
